Melissa Maichle

Melissa is a seasoned marketing, public relations and business development professional with deep roots in the Boston business community. She works with clients on strategic marketing initiatives, public relations campaigns, business development, cross-selling, social media and event planning.

Melissa handles the full spectrum of traditional marketing activities and has played key roles in developing strategic business plans; launching web sites; writing brochures, newsletters and other marketing collateral; conducting market research; and identifying and securing speaking opportunities. She also has extensive experience responding to requests for proposals, preparing statements of qualifications and developing pitches for new business. She has coached attorneys on best practices in business development, marketing, public relations and profile raising.

Melissa spearheads the overall marketing needs for a variety of organizations, driving brand strategy, competitive positioning, customer value propositions, and defining and maintaining brand standards. She has planned and implemented creative, effective marketing programs and has worked closely with sales teams to roll out new products and services, execute strategic marketing plans, overhaul marketing material, and write case studies and brochures.

Melissa earned a B.S. degree from Ithaca College with a major in Communications a minor in Politics. She earned a J.D. degree from Western New England College School of Law and practiced law in greater Boston for seven years before transitioning to a career in marketing. She is a member of the Legal Marketing Association of New England and a former co-chair of the organization’s program committee.

Melissa enjoys sailing, hiking, skiing, rock climbing, biking, reading and playing on the beach with her kids. She lives in Duxbury, Massachusetts with her husband and two children.